With technology being such a massive part of business today, many organizations are looking to use it to their advantage. One aspect of the business that is increasingly significant is their ability to stand out amongst their competition. Let’s take a look at a few technologies that can improve your organizational marketing efforts.

While it can be too easy to assume that specialized software, like customer relationship management (CRM) software is reserved exclusively for massive companies, there are a lot of benefits that small businesses can see from using it. Let’s take a look at some of these benefits now.

Previously, we briefly looked at social media and how it interacts with the individual and business. This week, we take a deeper dive and examine how social media can drive traffic to your site and be used to promote your business. Social media is the prime method of online interaction with customers, but one that is often underdeveloped.